GAP WOMEN’S UNDERWEAR
How can seven pairs of underwear be packaged to look like a great gift?
I was tasked to create new Holiday underwear gift packaging—which never sold well. Who wants a box of underwear?
I searched Japanese grocery stores for ideas. The candy section paid off! A simple piece of transparent film, like Lifesavers but clear, wraps around the folded bundle. Cellophane seals the deal. This package became the #1 bestseller for holiday gifts for years to come.
