TREERING REBRAND CAMPAIGN LAUNCH
Led the activation of Treering’s rebrand, directing a team of six creatives and partnering cross-functionally to bring the new brand to life across web, social, email, PR, and content channels for both the Yearbooks and Memories businesses.
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Lead a team of designers and creatives in developing campaigns and product experiences that strengthen the brand, improve customer understanding, and support business goals. Integrate AI tools into the creative process to accelerate concept development and streamline production.