EASY YEARBOOKING CAMPAIGN
The goal was to make Treering’s product benefits easier to understand and remember. Developed a feature-tag system that spotlights the capabilities customers love most and reinforces the tech powering the experience. Led the creative expression across video, email, and social to tell a cohesive story across every touchpoint.

  • Each month, we highlighted a key app feature aligned with where yearbook editors were in their creation journey. For example, in February, when most editors begin building their books, we promoted Portrait Autoflow to simplify portrait layout. In March, as editors selected their design direction, we featured Theme Kits and SmartBuilder to help them quickly create polished page layouts. Throughout the period, feature promotions were timed to support the tasks editors were most likely to be working on at that stage of the process.

  • The campaign was executed across multiple channels, including Instagram, Facebook, YouTube, TikTok, paid advertising, email marketing, and one-to-one sales presentations, ensuring consistent messaging throughout the customer journey.

  • We also leveraged our existing social channels to promote key product features and support the Easy Yearbooking campaign. Regular posts across Instagram, Facebook, and YouTube, showcased helpful tools, seasonal workflows, customer tips, and feature benefits, keeping customers engaged and informed throughout the yearbook creation process.