PROCESS STUDY 6 — Email Redesign
In 2021, I developed engaging, strategic brand storytelling on various channels, resulting in a 3x increase in the member base during the year.
Problem: Problem: Lead conversion was static, and leads needed to understand the brand/value proposition better
Solution: Design engaging and clear value props through the email drip campaign, answering key lead questions, uncovered in user research.
Below, the Before and After of Ridwell’s Email Drip campaign, highlighting key brand touchpoints. The new design increased lead conversion by 12%.
