PROCESS STUDY 2 — Landing Page
I led research to understand why lead conversion fell off in the user journey at the final landing page with a video explaining the product.
One challenge is that Ridwell’s service takes some time to understand fully. Leads usually need several touchpoints before joining. We needed to understand what information the user needed at this stage of the journey: a photo of their community, more about how it works, or if new video content was necessary. The wireframes began with information from internal stakeholder feedback, design assumptions.
