PROCESS STUDY 1 — Transparency Page
I developed content, UX, and visual design; art directed an illustrator to create the concept illustration and worked closely with engineering on implementation; and provided daily feedback in stand-ups for Ridwell’s Brand Differentiation: the Transparency landing page.

Built in six weeks. An innovative, industry-first content-driven landing page about Transparency in waste diversion, in collaboration with multiple members from cross-functional teams: Member Success, Engineering, Marketing, Product. LINK ridwell.com/transparency

Cross-functional teams: Marketing, Experience, Members Success and Engineering worked to develop content around what gives Ridwell differentiation from other services in the waste management field. From there, we brainstormed what data could be mined and shown visually; the content important to share; and the possible components available for use on the landing page with the current system with minimal dev lift.