PROCESS STUDY 1 — Transparency Page
I developed content, UX, and visual design; art directed an illustrator to create the concept illustration and worked closely with engineering on implementation; and provided daily feedback in stand-ups for Ridwell’s Brand Differentiation: the Transparency landing page.
Built in six weeks. An innovative, industry-first content-driven landing page about Transparency in waste diversion, in collaboration with multiple members from cross-functional teams: Member Success, Engineering, Marketing, Product. LINK ridwell.com/transparency
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It began as a sketch, as many good things do.
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Whiteboard project vision
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Content V1
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Mood Board Eco Utopian City
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Found illustrator who draws cities CD
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1.5 Wireframe with Sketch
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Content Hierarchy Explore
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Content V2
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2.0 Wireframe Data Vis
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2.5 Wireframe
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Responsive Wrap around Image
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Impact - Personal
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Code Complete
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Sharing launch on social media