THE LOB BRAND SYSTEM
Co-led the rebrand of Lob’s entire brand with the Head of Brand. Over three months, we directed a branding agency to develop the brand around the mission; Connecting the world one mailbox at a time. The brand pillars are the POWER OF CONNECTION and the POWER OF AUTOMATION — the future of direct mail is intelligent.

Led the in-house team to complete the details of the brand system, and created a branded photography expression to reveal and activate the new brand in Oct 2022.