Swoon Studio

BARBCO — MAKE IT POSSIBLE — 2020 PANDEMIC STORIES — Creative Director
BarbCo Real Estate wanted to reach out to the community during the pandemic. More than ever it felt important to listen to each other’s stories and help our neighbors. In response, I created and produced a social media campaign of pandemic stories from local non-profits, businesses, and BarbCo’s clients.

The campaign (paid and organic) drove increased FB/IG engagement, lead conversion, brand/agent awareness, and best of all, local business support and non-profit donations.
Photographer: Kristen Loken         Videographer: John Coen  

Audience shift goal: Together we can support the community and each other during the pandemic.