ORGANIC SOCIAL MEDIA
Communicated Ridwell’s mission and Why to leads and members. Developed story arcs, visual content, templates, and wrote special posts — all to convey the brand proposition, member impact, brand news, eco stories, seasonal news, tips, and humor! Worked closely with the Social Media Specialist to highlight themes that produced the highest engagement. Art directed photographers, and created video content.
Audience shift goal: Wasting less is easy, and you can make a difference: small actions add up!
